Paper.li – More than just trend monitoring, it is a great #BI tool!

M2M-Startup-Zone

 

If I would ask any of us where you get updated about trends, competitors and technology, I bet the majority of you would say through digital media.

The problem is how much time are we spending each and every day going through online magazines, blogs, tweets, links just to stay on top of our game? It usually ends-up with many, many hours a week.

I have tried out paper.li for a few weeks now and I must say this tool is amazing. The daily editions I have created for my own use have become my default portals for BI information. I have created one edition to follow M2M developments and another one to share a vision on how to shape the connecting society (Shaping the Connected Society & The #M2M Startup Zone). These have become my default news and BI pages.

For the #M2M Startup Zone , I have selected RSS feeds from Blogs, Twitter keywords and a clever selection of filters to make sure I get the latest updates from market shapers and shakers, from partners and competitors. My primary sources here where Telefonica M2M, DT, AT&T, Vodafone, Jasper Wireless, DeviceHive, Arduino, Gemalto and Ericsson Labs to name only a few.

The flexibility here comes really from the filtering capabilities and the variety of feeds you can use. You need to play a bit with the sources to make sure you get fresh daily content. Some companies are not very active while others have to much content. Filtering allows you to get a good balance of information between various sources.

Paper.li is marketed as an online newspaper publishing and trend monitoring platform but it is so much more when used in a business context. Tech Magazines tend to target a wide audience and often contain a lot of content that is not relevant to me and specialized magazines are often difficult to find. The curated content provided with paper.li provides exactly what I am looking for.

Of course none of this will replace ground work done by journalists or analysts, but these have, for me at least, become a secondary source of information. Once I want to dig into further details, I might get that expensive analyst report.

Shaping-connected society

For the first daily paper I created, “Shaping the Connected Society” I have been using twitter feeds mainly, but for some of them like Mashable, the sheer volume of information will fill your paper with only that source. So filtering on keywords was key here as well to get a good balance on the content. I have some of the other tech sources like Techcrunch, Quartz included as sources to this paper and I am quite happy with the result although I feel that the results when focusing an specialized area like M2M tend to be better since the filtering is sharper.

Anyway, I strongly recommend this paper.li to anybody that is looking for a good and free tool to get good Business Intelligence platform on almost any topic. Try paper.li and make you own magazine matching you interest and needs, being it technology, sports, food or education, you will easily find your way around this amazing tool.